Why AI Corners Us Into Creativity

Alexandre Karim
5 min readJan 21, 2024

Intro

As AI reshapes our world, it is not just taking over tasks; it is pushing us towards our most human trait: creativity. This essay explores how AI (machine learning applications: LLMs, computer vision, etc), in automating the mundane, inadvertently spotlights human creativity as our irreplaceable asset.

Let’s discuss where creativity hides in every job and how AI’s rise might actually be the nudge we need to blend creative and non-creative industries like never before.

The more I see AI evolve, the more I’m convinced it’s nudging us closer to what makes us quintessentially human. AI is this unintentional catalyst, pushing us into the creative corners of our minds that we may have underestimated and overlooked.

Defining and re-evaluating creativity

When I say creativity, I don’t just mean painting a masterpiece or writing a novel. It’s the background, messy process of generating ideas, solving problems, and making connections where none existed before. It’s not just about what we create, but how we think, feel and perceive the world.

Traditionally, we’ve put creativity in a little box labeled ‘The Arts’. It was the exclusive table where artists, musicians, and writers hung out. Meanwhile, the rest of us in ‘serious’ jobs were supposedly not creative. But, as we stand on the cusp of an AI revolution, this dichotomy is being challenged.

Consider the product manager whose strategic decisions are now augmented by AI, the developer whose routine coding is automated, or the writer whose initial drafts are AI-assisted. AI is steadily encroaching into domains we deemed inherently human. However, AI, for all its computational might, hits a creative wall — a space where human ingenuity still reigns supreme.

AI, in its current form, lacks the chaotic, emotive, and often irrational spark of human creativity. There’s a certain ‘dullness’ in AI-generated outputs — a homogenisation that lacks the unpredictable flair of human creation.

The question then arises — what sets us apart in an AI-dominated future? The answer lies in our innate, profound capacity for creativity, unbound by algorithms and data sets.

The background, messy process of generating ideas, solving problems, and making connections where none existed before

AI-powered human creativity? The possibilities are endless. Well, almost.

Creativity in the Age of Algorithms: More than neural networks

Creativity transcends professional boundaries, manifesting as the engineer’s innovative problem-solving or the teacher’s unique pedagogical approaches. It’s a ubiquitous yet often overlooked force in every field. However, the current landscape of AI, particularly in its attempts at creativity, reveals a stark contrast to this human faculty.

Creativity is more than a cognitive exercise; it’s a holistic experience involving not just the brain but also visceral elements like intuition, emotions, and even physical sensations. For instance, when an artist paints, it’s not merely a neural activity. It’s a dance of sensory responses and emotional connections, often leading to states of flow or tranquility. This multi-dimensional process enables humans to draw unprecedented connections and conceive truly original ideas.

Presently, large language models (LLMs) primarily operate on mimicking neural architectures. In fact they are mathematical models of how neurons behave. They excel in pattern recognition and data processing but lack the capacity to engage with the world in the deeply interconnected, experiential way humans do. These models are programmed for predictability, a feature that ensures reliability and safety, especially in corporate applications. Yet, this predictability is antithetical to the essence of creativity, which thrives on the unexpected and the novel.

As AI technologies evolve, they push us towards the fringes of our own creativity. The real surprise, the spark of genuine novelty, remains a distinctly human domain. Indeed, AI tools may become instrumental in our creative processes, but the core of creativity — that leap into the uncharted — remains uniquely ours.

While some argue that AI’s creative limitations are a matter of technological immaturity, a fundamental shift in AI’s underlying principles would be required to truly emulate human creativity. Such a transformation, should it occur, might redefine the technology entirely. For the current generation of AI, however, replicating the full spectrum of human creativity remains a distant prospect.

Yet, this predictability is antithetical to the essence of creativity, which thrives on the unexpected and the novel.

All professions become creative

We’re currently navigating an era where AI tools are leveraged to automate tasks across various domains — from social media posts and emails to art creation. The initial euphoria over these AI advancements is palpable, driven by the significant time savings and the perceived quality improvement over more traditional, often costlier tools.

However, as with any technological honeymoon, this phase will evolve. Gradually, a certain uniformity will emerge — an inevitable byproduct of widespread AI adoption. Content, ideas, and designs will begin to exhibit a certain predictability, a sameness that, while efficient, lacks the spark of human ingenuity.

In this emerging landscape, the key differentiator will be originality — that unique human touch that AI cannot replicate. We’ll find value in content that is not just mechanically precise but is imbued with life, color, and authenticity. Content that’s relatable, that captures the nuances of human experience, and resonates on a deeper, emotional level.

This shift will necessitate a renaissance of certain human-centric skills:

  • The Art of Inquiry: Beyond just seeking information, the true skill lies in asking transformative questions. Questions that challenge the status quo, provoke thought, and lead to uncharted avenues of thought and creativity.
  • Curatorial Mastery: As the digital landscape becomes increasingly cluttered with AI-generated content, the ability to curate — to sift through the noise and identify content that truly resonates — becomes invaluable. This skill is less about aggregation and more about crafting a narrative that speaks to human experiences and emotions.
  • Visionary Clarity: A defined vision will be crucial. This involves not just setting goals but crafting a path laden with innovation and creativity. It’s about foreseeing the intersections where human creativity can fill gaps left by AI, crafting a future that marries technology with the human spirit.

Integrating these skills into our professional lives means going beyond the algorithmic thinking of AI. It’s about embracing the unpredictability of human creativity and using it as a beacon to guide us through the AI-dominated landscape of our future.

What exactly is this future you speak of?

Conclusion: Leaning into AI emergence

Instead of perceiving AI as a threat to job security, we could view it as a catalyst, compelling us to delve deeper into our creative reservoirs. By automating the routine, AI might just be freeing us to explore uncharted territories of depth, nuance and originality.

This new era calls for a reinvention of our skillsets. It’s about nurturing creativity, fostering emotional intelligence, and cultivating adaptability — skills that are uniquely human and, as of now, beyond the reach of AI.

In Obama’s words: “AI is a tool, it’s not a buddy.”

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